Air By Omen
Campaign + Packaging Designer

Crafted the design direction for OMEN by HP’s campaign Air by OMEN, a conceptual product that captures the sensation of a scorching summer day through an artisanal canned air experience. Inspired by the “Tempest Cooling” technology featured in HP OMEN laptops, the campaign translated performance innovation into a playful, sensory narrative. Led the packaging design for the artisanal air and developed supporting merchandise that leaned into a satirical take on product launches typically seen at developer conferences.

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