Olivia Demitriani is a multidisciplinary designer based in Los Angeles and Jakarta. Driven to provide a contemporary holistic approach to design and strategy within the full spectrum of visual, physical, and digital design. You can find her bringing a combination of random wonder and thoughtful consideration at Snap. Inc.

Available for freelance collaboration opportunities.

[03.] MACAN
        + BRAND IDENTITY, ENVIRONMENT DESIGN, POSTERS
Museum MACAN – Modern and Contemporary Art in Nusantara, is Indonesia’s first contemporary art museum located in the capital city, Jakarta. The word MACAN also translates to “Tiger” in Indonesian, an animal well respected in Indonesian culture. Embracing Indonesia's rich cultural tapestry, the museum serves as a vibrant showcase of local artistic diversity. Its logo symbolizes the institution's core mission, echoing the myriad ethnicities, islands, and artistic traditions that define Indonesia. Each letterform is meticulously crafted on a grid inspired by four distinct cultural art forms across the archipelago. Much like the nation itself, the logo draws from a spectrum of cultural influences, converging to forge a cohesive and inclusive identity.

[06.] NUSANTARA Typeface
        + FONT DESIGN
"Nusantara" is the Indonesian term for Archipelago, serving as the inspiration behind the Nusantara Typeface. Reflecting its namesake, this typeface is crafted from modular shapes derived from the five principal islands of Indonesia, resulting in diverse and distinctive letterforms.

[07.] HINGE
        THE DATING APP DESIGNED TO BE DELETED®
        + CAMPAIGN
What happens after a couple deletes Hinge? Hingie, the beloved app icon, meets its demise and heads to the afterlife. Watch as The Oracle (played by actress and comedian Patti Harrison) celebrates each deletion of the app until chaos comedically ensues. Hinge is on a mission to create a less lonely world by inspiring intimate, in-person connections. Through in-depth and personalized profiles, daters have unique conversations that get them off the app and out on great dates.

[08.] FD41: 3NT3R TH3 SL1M3 M0LD
        + EVENT IDENTITY, MERCHANDISE, POSTERS
W+K commemorates its founding each year with Founders' Day. For the 41st anniversary, the theme is "3NT3R TH3 SL1M3 M0LD." A distinct micro-brand identity has been crafted to embody this theme, alongside specially designed merchandise for the celebration.

[09.] OMEN 45L INFLUENCER KIT
        + INFLUENCER KIT/PACKAGING
OMEN released the coldest machine in gaming history with their new Cryo Chamber. To emphasize this moment we got influencers talking about this with a happy package on their front door. The OMEN 45L is encased in a 300-pound block of ice! Being gamers themselves, the influencers pulled out their chest and pulled out their own "weapons" to rise to this gamified challenge.

[12.] AIR by OMEN
        + CAMPAIGN IDENTITY, PACKAGING DESIGN, SPOT
Experience the essence of a scorching summer day with AIR by OMEN. This artisanal canned air, powered by the innovative "tempest cooling" technology found in HP OMEN premium gaming laptops, offers a refreshing breath of fresh air whenever you need it.

[13.] PLAY ANYTHING | OMEN WORLD
        + CAMPAIGN SPOT, ACTIVATION SPACE
Play Anything in the world of Omen. Enter the world in a physical space at the HyperX Arena. Located in the Luxor Hotel in Las Vegas. The arena gets a immersed with visuals inspired by HP Omen's Play Anything spot enhancing the gaming experience for all.

[18.] HOLLYWOOD ROOSEVELT
        + HOSPITALITY IDENTITY, CONTENT CREATION, COLLATERAL 
The Hollywood Roosevelt, an iconic Los Angeles hotel steeped in history from the Golden Era of Hollywood, is undergoing a rebrand to resonate with today's generation. Honoring its past, the new logo draws inspiration from the hotel's famed David Hockney pool, embodying its whimsical charm. Reflecting the hotel's unique atmosphere and presence in the city, the rebrand aims to create a playful wonderland appealing to both children and adults.

[21.] SHARED SPACES
        + EDITORIAL DESIGN
Shared Spaces is an exploration of the strong recognition “home” has to our culture and self-identity. The strong notion of the sense of belonging in a foreign culture outside of our own as an Asian in America. In our “home,” the kitchen is a Shared Space. A place touched by our family daily. A room where our parents' and ancestors’ influences and teachings can be sensed through the movements of dicing, whisking, and mixing.  A place where we move freely, like how we move within our own recipes.

[07.] HINGE
        THE DATING APP DESIGNED TO BE DELETED®
        + CAMPAIGN
What happens after a couple deletes Hinge? Hingie, the beloved app icon, meets its demise and heads to the afterlife. Watch as The Oracle (played by actress and comedian Patti Harrison) celebrates each deletion of the app until chaos comedically ensues. Hinge is on a mission to create a less lonely world by inspiring intimate, in-person connections. Through in-depth and personalized profiles, daters have unique conversations that get them off the app and out on great dates.

[09.] OMEN 45L INFLUENCER KIT
        + INFLUENCER KIT/PACKAGING
OMEN released the coldest machine in gaming history with their new Cryo Chamber. To emphasize this moment we got influencers talking about this with a happy package on their front door. The OMEN 45L is encased in a 300-pound block of ice! Being gamers themselves, the influencers pulled out their chest and pulled out their own "weapons" to rise to this gamified challenge.

[13.] PLAY ANYTHING | OMEN WORLD
        + CAMPAIGN SPOT, ACTIVATION SPACE
Play Anything in the world of Omen. Enter the world in a physical space at the HyperX Arena. Located in the Luxor Hotel in Las Vegas. The arena gets a immersed with visuals inspired by HP Omen's Play Anything spot enhancing the gaming experience for all.

[14.] GIRLISH COMPANY
        + BRAND IDENTITY, CONTENT CREATION, MERCHANDISE
Girlish Company is a digital community driven by women, dedicated to supporting and empowering young girls across Indonesia. Our platform connects and showcases Southeast Asian female trailblazers and leaders in various professional fields, serving as inspirational role models for the next generation of Indonesian women.

[15.] ALLTRUE
        + BRAND IDENTITY
What began as a subscription box for conscious consumers has become a platform for supporting women worldwide. Small changes add up when we come together, and Alltrue believes that the community they build – one of shared values and conscious choices – can benefit everyone. By being a source of encouragement, inspiration, and just plain good, the everyday choices we make together have the power to change the future of global consumption.

[16.] N!CK'S
        + BRAND IDENTITY, PACKAGING DESIGN
N!CK'S Ice Cream is a Swedish ice cream known for its unique formulation creating bold flavors through alternative ingredients. The outcome? A delightful delicious ice cream without compromising on your health and diet! Pioneering a new way to indulge in ice cream through thoughtful ingredients that are mindful of the body.

[17.] METACINE BY DR.DIAMOND
        + BRAND IDENTITY, PACKAGING DESIGN
After years of knowledge and technique in building a beautifully crafted skincare. Dr. Jason Diamond introduces us to Metacine by Dr Diamond. A skincare line focusing on bridging the gap between science and beauty.