© 2026 Olivia Demitriani. All Rights Reserved.

Art directed and led the design of the Spectacles launch at Snap Partner Summit (SPS), Snap Inc.’s annual developer conference, where the company unveils product innovations, creator tools, and updates to Lens Studio. This year’s stage was led by co-founders Evan Spiegel and Bobby Murphy, alongside a lineup of notable speakers. A defining moment of the event was Spiegel’s keynote announcement of the next generation of Snap’s AR glasses, Spectacles. In collaboration with production partners and motion agencies, I directed & capture key visual moments leading up to the launch. Working closely with Snap’s cross-functional teams and Evan Spiegel, I contributed to shaping a compelling on-stage narrative for the Spectacles reveal—including his live demonstration.

Watch the full Snap Partner Summit 2024 here.