Wieden+Kennedy commemorates its founding each year with Founder’s Day. For its 41st anniversary, the theme “3NT3R TH3 SL1M3 M0LD” was inspired by a metaphor from co-founder David Kennedy, likening creative collaboration to slime mold in a Petri dish—organisms that reorganize and adapt by forming new connections. I developed a distinct micro-brand identity to bring this concept to life, along with a suite of custom-designed merchandise for the celebration.

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