Hollywood Roosevelt - Olivia Demitriani

Hollywood Roosevelt
Brand Identity

The Hollywood Roosevelt, an iconic Los Angeles hotel steeped in history from the Golden Era of Hollywood, is undergoing a rebrand to resonate with today's generation. Honoring its past, the new logo draws inspiration from the hotel's famed David Hockney pool, embodying its whimsical charm. Reflecting the hotel's unique atmosphere and presence in the city, the rebrand aims to create a playful wonderland appealing to both children and adults.

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Hollywood Roosevelt
Brand Identity

The Hollywood Roosevelt, an iconic Los Angeles hotel steeped in history from the Golden Era of Hollywood, is undergoing a rebrand to resonate with today's generation. Honoring its past, the new logo draws inspiration from the hotel's famed David Hockney pool, embodying its whimsical charm. Reflecting the hotel's unique atmosphere and presence in the city, the rebrand aims to create a playful wonderland appealing to both children and adults.